ABOUT FUNDAMENTAL REPORTING

"Capital isn't so important in business. Experience isn't so important. You can get both these things. What is important is ideas.

- Harvey Firestone

Vision

Stock market volatility is approximately two times its long term returns and five times the volatility of the underlying fundamentals. So tools, metrics, and analyses based on or calibrated to historical price data embed more noise than signal. Our goal is to improve the data and models used in all facets of the investment process.

PortfolioFR and StockFR are just the first in a series of products, services and related research efforts leveraging our core Fundamental Reporting methodology. We see tremendous value in our model and are designing and developing new applications. Please contact us if you share our vision and would like to get more involved.

Origin

The Fundamental Reporting model was inspired by one of the oldest and most significant problems investors face: market volatility stirs emotions and makes adhering to a disciplined investment strategy difficult. Focusing on fundamental performance is the standard alternative to focusing on market prices, but what fundamentals should one monitor? As we explained in the Core Model section, reported figures such as earnings do not necessarily represent the true economic performance or financial state of a company.

Fundamental Reporting is the direct result of our quest to formulate the best possible model to summarize fundamental performance. We ignore the figures company executives and Wall Street analysts like to report. By focusing on what profits are ultimately retained by or distributed to shareholders, our simple and intuitive model provides the most comprehensive summary of fundamental performance available.

Whether your are an experienced financial professional or new investor, our tools and unique perspective make it easy for you to focus on true fundamental performance and quickly analyze companies and portfolios. Please sign up for a free trial or contact us to see how we can help you with your investment endeavors.